Putting people first sociological variables in rural development by michael m cernea editor 425 rating details 4 ratings 1 review this book is a compilation by authors who have written a synthesis of accumulated experiences in their social science fields offering their personal recommendations for actual rural development . Putting people first sociological variables in rural development putting people first sociological variables in rural development toggle navigation who we are leadership organization and history with 189 member countries staff from more than 170 countries and offices in over 130 locations the world bank group is a unique global . or implicitly the neglect of social and cultural dimensions the rigidity of blueprint thinking in project intervention that does not recognize the centrality . This volume addresses the social and practical considerations involved in the design and implementation of effective rural development projects contributors stress the need to take account of the socio cultural characteristics of the people of an area under development their papers provide guiding principles toward incorporating sociological variables into the design of development projects